Welcome
Nina Morris, CEO, morrisjones&co
More than ever, women matter, especially to advertisers and marketers. Women, for example, shop differently to men, they also relate to, and connect with, brands differently to men.
Not all marketers have a thorough understanding of what women want and how best to communicate with them.
Cue The XX Files – a project that aims to explore and better understand the mindset of women from a marketing and communications perspective.
We look forward to sharing our findings and insights with you as the project progresses.
